Category: Distinctions

In business, it is easy to get focused on how to get someone to buy your stuff. That focus sometimes leads us to neglect the product itself. But it is

Sometimes the best thing that can happen to you is for something to go wrong. That happened to me two days before NaNoWriMo began and involved a call to 911.

This is the moment every entrepreneur lives for. When the customer actually gives you their money. When they buy. Unfortunately, it is also the time most wannabe and new business

Here are three ways you can reward yourself as you power through NaNoWriMo: A meal at your favorite restaurant. That new video game you want. Paying an artist to create

Once you have people’s attention how do you get them to want what your business is selling? How do you build desire in them? Once they have to have your